WEB CONTENT

As a Communications Advisor at Immigration, Refugees and Citizenship Canada (IRCC), I manage the department’s Intranet - also known as Connexion.

My role involves:

• content management: regularly updating web content and posting announcements to keep employees informed

• user experience (UX) improvements: optimizing site navigation and layout to enhance accessibility and engagement

• cross-functional collaboration: working closely with coders, subject matter experts, and colleagues to ensure information is accurate and effectively communicated

• performance monitoring: using analytics to assess engagement and make data-driven improvements
  
  

While creating and optimizing web content, I ensure to use:

• plain language: using simple words and sentence structure, avoiding jargon, and writing in active voice

• intuitive web structure and navigation: to ensure information is easy to find and understand

• calls to action: for example, “Fill out this form”, “Submit a request”, to encourage users to engage with a service

• descriptive headers: to organize and structure information

• alternative text for images: to adhere to accessibility requirements

Here are some things I have achieved while managing Connexion:

• developed a task-based, user-friendly web page for a key departmental initiative, resulting in one of the top 5 most-visited pages on the intranet within the first week of launch

• optimized existing web pages, reducing bounce rates to an average of 15%

• reduced clutter and streamlined navigation by eliminating all outdated content (more than 17,000 web pages)

While developing and optimizing web content, I used the following tools:

• Wireframes: to plan web structure

• Asana: to track project progress

• Google analytics: to review content performance and refine content as needed