Work Experience

City of Toronto, Toronto, ON

Senior Digital Content Advisor | October 2025 - Present                        

  • Leading the launch of the City of Toronto’s new WordPress intranet, partnering with Technology Services to design and deploy a user-centred website for 40,000 employees

  • Developing content standards, page templates, and workflows to improve user experience, automate work processes, and support CMS scalability

  • Mentoring project team members on content design, information architecture, and web publishing best practices, providing day-to-day guidance to support high-quality, user-centred content

  • Leveraging AI tools to accelerate content development, editing, and research, and improve work efficiency

Immigration, Refugees and Citizenship Canada, Toronto, ON

Communications Advisor | January 2023 - October 2025                        

  • Led the implementation of a new internal website to enhance digital user experiences for 13,000 + employees

  • Coached and led cross-functional teams across 10+ department sectors on web content standards, supporting the development of task-based, user-friendly web content with an average engagement rate of 87%

  • Analyzed web analytics and leveraged SEO tools to optimize content, inform decision-making, and improve search

  • Conducted user research and analyzed data from 16 interviews and 700+ survey responses, using insights to create user personas and make website recommendations

Employment and Social Development Canada, Toronto, ON

Consultant | October 2021 - January 2023   

Program Advisor | April 2019 - October 2021

  • Quickly developed expertise in complex labour standards policy and legislation, translating technical government documents into clear, accessible, and user-friendly plain language web content for Canada.ca

  • Developed and executed strategic communication plans that increased public awareness of government programs, services, and initiatives

  • Advised internal stakeholders on digital engagement, content strategy, brand messaging, and outreach best practices

Iris the Dragon, Toronto, ON

Volunteer Digital Content Creator | March 2021 - February 2022

  • Implemented a successful social media strategy that increased engagement by an average of 71% across platforms within a year

  • Researched and translated complex mental health information into engaging social media content

  • Monitored social media trends and analytics to drive data-informed content decisions

Education

Master of Arts, Communication Studies | Wilfrid Laurier University

  • Research on fitness influencers’ impact on the digital health and fitness industry

Bachelor of Arts, Communication & Digital Media Studies | Ontario Tech University

  • Dean’s List, President’s List

Skills

Soft skills: Writing, Editing, Collaboration, Learning, Listening, Problem-Solving, Leadership, Strategic Thinking, Time Management, Initiative

Technical skills: Content Management Systems (WordPress, Squarespace, Wix), Google Analytics, Asana, Figma, Canva, Jira

Languages: English (fluent), French (intermediate)