Work Experience

Immigration, Refugees and Citizenship Canada, Toronto, ON

Communications Advisor | January 2023 - Present                        

  • Leading the implementation of a new internal communications platform to enhance digital user experiences for 13,000 + employees

  • Developed task-based, user-friendly web content for a key government initiative, resulting in one of the top 5 most-visited pages on the intranet within the first week of launch

  • Conducted user research and analyzed data from 16 interviews and 700+ survey responses, using insights to create user personas and inform communication strategies

  • Developed and implemented web communications strategies across multiple files, reducing bounce rates to an average of 15%

Employment and Social Development Canada, Toronto, ON

Consultant | October 2021 - January 2023   

Program Advisor | April 2019 - October 2021

  • Created and managed content for Canada.ca, simplifying complex government policy into accessible, plain language messaging

  • Developed and executed strategic communication plans that enhanced public awareness of government programs and initiatives

  • Advised internal stakeholders on best practices for digital engagement, brand messaging, and outreach

Iris the Dragon, Toronto, ON

Volunteer Digital Content Creator | March 2021 - February 2022

  • Implemented a successful social media strategy that increased engagement by an average of 71% across platforms within a year

  • Researched and translated complex mental health information into engaging social media content

  • Monitored social media trends and analytics to drive data-informed content decisions

Women in Film & Television - Toronto, Toronto, ON

Communication & Special Events Intern | September 2017- December 2017

  • Updated the WIFT-T website and social media platforms, such as Facebook, and Instagram

  • Generated media coverage for high-profile events, including media releases, newsletters, and blog posts

  • Coordinated and organized event volunteers for the 30th Annual Crystal Awards

  • Communicated and formed collaborative relationships with members and stakeholders through social media and email correspondence

Education

Master of Arts, Communication Studies | Wilfrid Laurier University

  • Research on fitness influencers’ impact on the digital health and fitness industry

Bachelor of Arts, Communication & Digital Media Studies | Ontario Tech University

  • Dean’s List, President’s List

Skills

Soft skills: Time management, Project management, Organization, Attention to detail, Adaptability, Critical thinking

Technical skills: Google Analytics, WordPress, Squarespace, Asana, Hootsuite, Canva, Figma, Adobe Illustrator

Languages: English (fluent), French (intermediate)